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$15 Mil. Campaign Tracks the Causes of Market Fluctuations
SAN FRANCISCO–MarketWatch.com’s new $15 million ad campaign claims the CBS Web site offers visitors “the story behind the numbers.”
Three new 30-second TV spots, via FCB Worldwide, San Francisco, hype the site as the place where investors can find key behind-the-scenes information–such as what factors led to
a mega-merger or caused a stock to crash.
The spots follow three business stories in reverse chronology, from effect to cause.
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