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LOS ANGELES-Foote, Cone & Belding delivers a wide range of visual styles in its final campaign for Mazda North American Operations.
The TV portion of the $100 million campaign, which was slated to break Oct. 5, involves three spots for the redesigned Mazda 626, two for the B-Series truck, and spots for the Mazda Millenia and MPV All-Sport.
“We wanted advertising that would remind people of what we’ve always stood for: cars and trucks that are stylish, spirited and savvy,” Mazda president and chief executive Richard Beattie said in a statement.
“Chasm,” an “anthem” spot in 60-second and two-minute versions, introduces the campaign.
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