Fazoli's is 'On Target'

“Everyone’s Italian” in kicky ads from Meridian Communications and Intrator & Partners for Fazoli’s Italian Restaurants.

Kuni Toyoda, Fazoli’s CEO, wanted the $10 million television campaign to have the freshness of a Target ad, said Meridian chief Mary Ellen Slone, who has worked on the Louisville, Ky.-based account for 10 years.

“In any given week we produce 60 different assignments, including print and radio,” she said. “But when the client shows you Target ads from The New York Times, you say, ‘OK.