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Glendale Federal Bank touts its competitive business loans in a new campaign from Fattal & Collins.
The campaign’s first ads take a Seinfeld-like approach, aiming to grab the attention of business owners by talking about “nothing.” “We do it in a way that is direct, minimal and unmistakable,” said Russ Collins, principal of the Marina del Rey, Calif., agency.
The campaign is backed by $3 million in media spending, including print, outdoor and collateral ads running throughout California.
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