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Bulldog Drummond’s first global print campaign for scuba product maker Scubapro attempts to reinforce the company’s position as the leader in the scuba category.
The six ads for the El Cajon, Calif.-based company, which has sold scuba gear for over 30 years, feature black-and-white photos of ocean life. A brightly colored bar across the ads contains a Scubapro product and text.
One execution (shown here), for the S TEK wet suit line, shows a picture of a whale.
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