Father Knows Best

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The advertising industry has reacted to a recent protest of Arnold Worldwide’s TV commercials by the fathers’ rights movement with great hostility. The campaign, targeting anti-male TV commercials, now seeks to convince Volvo to reject Arnold’s bid for its pending $150 million advertising contract. We oppose Arnold because of its track record of denigrating men and fathers, particularly in its recent Fidelity TV commercials. The ad industry has protested loudly, but the industry doth protest too much.

In 2004, we organized a similar campaign against a Verizon ad that featured a father being humiliated in front of his daughter.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in