A Faster Connection

This is more than a column on Internet advertising. It’s my first annual Danny K Click-Through Survey.

First, a word about the tools you’ll need: a computer, a high-speed connection and a tolerance for stunningly bad Internet-marketing techniques. Let’s get clicking.

First stop: MSN (aka, my home page). One page with news, stocks, weather and (of course) advertisements tailored to my interests alone, all of it courtesy of Bill G. Right? Not so fast.

The first thing I notice is the Polar Express train zooming across the screen, promoting a film I will never see.