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NEW YORK Fallon in London won top honors at The One Show last night for its “Tate tracks” campaign on behalf of London’s Tate Modern gallery.
The best-of-show effort featured custom music by artists such as the Chemical Brothers that was inspired by the museum’s art and could only be heard at kiosks near the pieces that inspired them.
“This campaign is the ultimate innovation in audience interaction,” said Mary Warlick, CEO of The One Club in New York.
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