On the Fast Track at Fleet Insiders: Finucane's Team Will Look Familiar

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BOSTON-She was not naming names last week, but Anne Finucane already has a pretty good idea of who the key players of her team will be once Fleet Financial Group’s takeover of BankBoston is complete.
Sources said look no further than those that have helped put her in the driver’s seat on all marketing issues relative to the merged entity.
Fleet senior executives expected to play key roles going forward include: Betsy Richardson, corporate marketing; Arthur Eisenbach, research; Brian Wolf, direct marketing; Bob Hand, sponsorships; Randy Grossman, data warehouse; Dana Rashti, advertising and marketing services; and Diane Malcolmson, internal communications.
One BankBoston staffer that has been assured a role in the new marketing department is Linda Zider, who was recruited to the company from BankAmerica in San Francisco.





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