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Tired of its image, or lack of one, Indiana this weekend launched a national image campaign during a University of Notre Dame football game on NBC.
The goal of the 30-second spot is to get businesses to choose Indiana and encourage college students and ex-Hoosiers to join the state’s workforce, said Deborah Coons, marketing director for the state’s Commerce Department.
The spot, from Asher Agency, Fort Wayne, Ind., shows a snail riding a turtle on the Indianapolis Motor Speedway, only to get run over by a race car.
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