Fast Food May Return to Fallon

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Long John Silver’s Would Be Shop’s First Since Arch Deluxe
CHICAGO–Fallon McElligott appears poised to re-enter the fast-food arena.
The Minneapolis shop last week was in negotiations to take over creative duties on Long John Silver’s estimated $35 million advertising account, sources said.
The agency is expected to win the account after a review that came down to Campbell Mithun Esty in Minneapolis and the Chicago and Santa Monica, Calif., offices of Rubin Postaer and Associates, sources said.





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