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Jack In The Box Touts Improved Drive-Thrus
LOS ANGELES–A new 30-second TV spot for Jack in the Box supports the fast-food chain’s efforts to improve communication with customers at its drive-thrus.
The San Diego-based chain is installing displays at all 1,400 of its restaurants that will allow customers to see what they’ve ordered and how much it costs. The goal, say company executives, is to boost order accuracy and customer retention.
Jack in the Box’s agency, Kowloon Wholesale Seafood Co.





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