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NEW YORK Wendy’s said it will discontinue its “Mr. Wendy” spokescharacter, introduced in a February campaign crafted by Intepublic Group’s McCann Erickson. Those ads are tagged “It’s better here.”
The Dublin, Ohio-based client said work featuring “Mr. Wendy” will end its run at the end of this month and that New York-based McCann is developing a new direction that will focus on the chain’s heritage and menu offerings.
The new work is expected to bow in December, the company said.
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