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Fast Break


Baldwin Departs Leonard/Monahan;Goodrich Moves Up Regional Story
Creative director David Baldwin (shown) abruptly left Leonard/Monahan last week after two years and was replaced by associate creative director Kara Goodrich. See story on page 2.


A Direct Toehold
Mason & Madison Aligns With N.Y. Shop
A new direct marketing company was born last week when Mason
& Madison agreed to collaborate with Lois Geller Co. in New York. Agency
principals Lois Geller, Charles Mason and Harry Viens become partners in the new venture. Financial terms were not disclosed. See page 5.


the Call
A New Jersey-based digital wireless telecommunications company last week selected Hill, Holliday/Altschiller
to help launch its service in new
markets, including New England and Miami. Billings are $10-15 million.
(See page 3)
With youth smoking on the rise, two new spots from Houston Herstek Favat go for the funny bone. One commercial plays off a smoker's first encounter with his girlfriend's family
and their dog; a
second mimics the opening scene of Saturday Night Fever.
(See page 4)
While the media buying portion remains
in review, Partners
& Simons has secured creative duties on PK Electronic's $4 million account. The Boston agency has grown by more than 50 percent in the first half of this year, mostly by adding technology accounts.
(See page 5)
At least 12 agencies, including Arnold Communications,
have been contacted by Apple Computer. BBDO West resigned the $80-90 million account. (See National News, page 33)
DEMON alcohol?
The liquor advertising controversy has spurred infighting
at the FCC. In "Dossier D.C.," Nora FitzGerald reports that FCC chairman Reed Hundt wants to regulate televised liquor ads, while two commissioners, Rochelle Chong and James Quello, claim alcohol ads are the FTC's concern. The battle over the bottle has gone public.
(See page 18)