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Yves Saint Laurent Rive Gauche’s upcoming global fall and winter campaign may feature modern art, but don’t expect to see these knockoffs at the Museum of Modern Art.
The print ads, created by Paris shop Wolkoff et Arnodin, feature Mario Sorrenti photographs of well-known models in parodies of significant French paintings such as Edouard Manet’s Le Dƒjeuner Sur l’Herbe and Olympia, and Gabrielle d’Estrƒe and Her Sister (shown here) from Ecole de Fontainebleau.
The client believes the intriguing look will make up for any unfamiliarity with fine art, said YSL representative Clara Saint.
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