Farid and Fred Open

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Farid and Fred Open Marcel

Former Goodby, Silverstein & Partners team Frederic Raillard and Farid Mokart have named their new Paris agency Marcel. Why you ask? So did we.”When you talk to someone and use their first name, it’s very friendly,” says Raillard, speaking for the duo. The pair is using the name in homage to Marcel Bleustein-Blanchet, founder of the shop’s parent, Publicis. The duo take the fact that they were allowed to use Bleustein-Blanchet’s first name as a good sign.

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