Fantasy and imagination are more than tools Adam

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Fantasy and imagination are more than tools Adam Stotsky uses to peddle his product. For the svp of marketing and creative at the Sci Fi Channel, those illusive qualities are his product. By broadening the sci-fi genre beyond monsters and aliens to fantasy and the supernatural, the channel positions itself as imagination central.”Our brief is basically limitless,” Stotsky says.

Stotsky, 37, is not the most likely candidate for the task. An account executive for eight years, first at Fallon in Minneapolis and New York, then at JWT New York, he also did a stint at the Discovery Channel before joining Sci Fi in mid-2001.

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