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NEW YORK In the 1960s, Americans showed their love for house-bots like Robot from Lost in Space and The Jetsons‘ Rosie by toting lunchboxes sporting their images. Now, three years after iRobot brought AI helpers into American homes, people proclaim, “I love Robots” in a Roomba campaign from Gardner Nelson & Partners.
The 30- and 60-second spots for the vacuuming robot, which broke this week, show self-described “neat-freak” and “obsessive compulsive” owners singing the praises of their cleaning devices.
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