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Lyon Advertising of Austin, Texas, picked up the advertising account of Fan Pans, a startup marketing sports-themed cake kits.
Lyon, hired after an informal review of undisclosed shops, is working on print and television advertising for Fan Pans’ initial product line, Race Cakes, a kit that produces edible Nascar look-alike race cars.
A Fan Pans representative said the six-month-old firm’s initial advertising budget is roughly $1 million.
Agency founder Doug Lyon said the shop is in the planning stages of a campaign that will launch next year.
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