Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES – New Line Cinema is counting on fan club groupies to swoon and squeal over its upcoming movie Eight Seconds to Glory. In a targeted direct marketing move, New Line will mail postcards to some 600,000 members of The Luke Perry Fan Club and clubs for country and western acts Vince Gill, Brooks & Dunn and McBride & The Ride, hoping to drum up a buzz over their roles in the film.
In Glory, Perry stars as Lane Frost, a real-life, bull-riding champion whose career rise cost him his life.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in