NEW YORK Andrea Alstrup, corporate vice president of advertising at Johnson & Johnson, is stepping down as co-chair of the Family Friendly Programming Forum, which she helped found five years ago. Fellow co-chair Brad Simmons, vice president of media services at Unilever, is also stepping down.
Simmons replaced Bob Wehling of Procter & Gamble as co-chair two years ago.
Succeeding Alstrup and Simmons as co-chairs are Kaki Hinton, vice president of advertising services for Pfizer Consumer Healthcare, and Bill McCarron, vice president for media and sponsorships at Verizon. Pfizer and Verizon were two of the original members of the Forum when it launched in 1998 and have since played a major role in shaping its initiatives.
The FFPF now has 45 major national advertisers, who are all members of the Association of National Advertisers. The Forum encourages the television industry's networks and studios to produce more prime-time shows that families can view together.
Since 2000, three of the shows backed by the association have become hits: WB's Gilmore Girls; ABC's 8 Simple Rules for Dating My Daughter; and NBC's American Dreams.
Four new Forum-backed shows are airing on the networks this season: Like Family, All About the Andersons, and Steve Harvey's Big Time (which run on the WB) and The Tracy Morgan Show, which is scheduled to air in mid-season on NBC.
"At its inception, there were skeptics, but due to Andrea's vision and direction, the Forum achieved tremendous success," said Barbara Bacci Mirque, senior vice president of the ANA.