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Doner won Six Flags’ $90 million global media and creative account last week with a strategy based on a character who appeals to kids, teens and moms, sources said.
The idea will “probably be expressed as a real person who can become an icon for the brand” and unite Six Flags’ 39 attractions, one source said.
Southfield, Mich.-based Doner bested the incumbent, independent Ackerman McQueen in Oklahoma City, as well as Publicis Groupe’s Fallon, Minneapolis, and Interpublic Group’s Deutsch/LA, Marina del Rey, Calif.
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