NEW YORK - The quarter finals of The Family Circle Magazine Cup, held in Hilton Head, S.C. March 29-April 4, will be broadcast on ESPN, which is now part of the package offered to sponsors. In the past 20 years, NBC has broadcast the semi-finals and finals, which will air April 3, 4. The quarter finals will be broadcast April 1, 2. For the 21st year of the FC Magazine Cup has four new sponsors, P&G's Tide, Ocean Spray, Kikkoman and Chrysler. Returning sponsors include Prince rackets, L'Oreal, K-Swiss, Hormel, State of South Carolina and The Bank of North Carolina. Packages can include network and cable TV spots, ad pages in Family Circle, guest packages, product identification, sampling booths, ads in tournament programs, and in-store and in-magazine tie-ins.
Copyright Adweek L.P. (1993)