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ATLANTA Zubi Advertising is set to launch a new Hispanic advertising campaign for the Olive Garden that focuses on the importance of family, according to the shop.
The Coral Gables, Fla., agency has developed a 30-second television spot that highlights the restaurant as an ideal place for families to gather and dine together. Zubi said research has shown that Hispanics consider family the main priority in their lives, and the shop’s charge was to create an ad that furthered the general market’s “When you’re here, you’re family” campaign.
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