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New TV spots from Fallon bring back the slacker character Mark as part of Holiday Inn’s $20 million golden anniversary campaign, which features a road-trip promotion and minivan giveaways.
Holiday Inn’s Great American Road Trip will link the company’s highway heritage with summer driving treks to American landmarks and weekend trips.
TV will be the main advertising engine for the effort, which kicks off April 1 with a double-points promo with Visa for the recently relaunched Priority Club Rewards, the loyalty program for all Six Continents Hotels.
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