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BOSTON Independent Connelly Partners has launched a campaign for Fallon Community Health Plan.
The campaign is titled “Everyday” and features a new tagline (“Is here”) and new positioning for the healthcare company. Two 30-second TV spots feature the Buddy Holly song “Everyday.” One ad shows different scenes from a businessman’s life as his career progresses, from up-and-coming executive to retirement. A second spot focuses on a woman, from her graduation to the birth of her first child.
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