NEW YORK--Jamie Barrett, executive creative director at the New York office of Fallon and former creative director at Wieden + Kennedy in Portland, Ore., is heading back west to become an associate partner and creative director at Goodby, Silverstein & Partners in San Francisco.
Barrett will become one of a handful of senior creatives under agency principals Jeff Goodby and Rich Silverstein.
Barrett, 40, will leave Fallon within two weeks. After that, he plans to take five months off, in part to spend more time with his family. Barrett's wife, Beth, is expecting twins in about six weeks.
"The stars really lined up for me," said Barrett, referring to both the job and the move to San Francisco. "That's where I'd like to live and that's where I'd like to work."
Barrett starts his new job on Jan. 2. Succeeding him at Fallon is Kevin Roddy, a creative director who has been at the agency since August 1999.
Barrett, who joined Fallon in December 1998, is a writer best known for his work on Nike, including "Frozen Moment," a 1996 spot featuring Michael Jordan, and the 1998 "Fun Police" campaign. On his watch at Fallon, the agency created award-winning work for MTV ("Jukka Brothers") and the FX Network ("What guys are really thinking").
"I'm really proud of the fact that we made an impact in New York. We put the office on the map," said Barrett.
Barrett also is credited with attracting creative talent such as Matt Vescovo, an associate creative director, and Roddy, who wrote the FX spots along with Bobby Pearce.