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SAN FRANCISCO London hot shop Mother has hired Fallon team Linus Karlsson and Paul Malmstrom as creative directors of the agency’s first U.S. outpost, set to open in New York, Mother said on Thursday.
The award-winning creative team behind the agency’s work for MTV’s Jukka Bros, Miller Lite, Lee Jeans and Virgin Mobile will join strategist Andrew Deitchman, who was hired from WPP’s Red Cell in London last month, to lead the office. No date has been set for when the office will be opening.
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