Fallon Takes a Fresh Look at Holiday Inn

CHICAGO Holiday Inn uses offbeat, improvised humor to sell its amenities to business travelers in the company’s first extended television campaign from Publicis Groupe’s Fallon in four years.

Eight new television spots, which broke over the weekend, show three co-workers doing their jobs in various hotel settings while offering slice-of-life conversations. In one spot, two of the men are relaxing in a hot tub when a third sits too close for comfort. Other spots show the men working in their rooms, making presentations in their conference rooms and talking about the points earned through the company’s reward program.

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