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Fallon, Subway Call It Quits

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Publicis' Fallon and Subway agreed to part ways last week after less than a year. The client was not satisfied with the direction of the Minneapolis shop's creative, said Chris Caroll, marketing director for the Subway Franchisee Advertising Fund Trust. Boston-based independent McCarthy Mambro Bertino, which has worked on projects for the chain, will handle creative on the $220 million account through the third quarter. Subway said it will likely launch a review in late summer. Fallon created the "It's OK. I had Subway" campaign.



goodyear biz moves to arnold

Boston Goodyear Tire & Rubber last week moved the image portion of its $65 million ad account to Havas-owned Arnold without a review. Omnicom's Goodby, Silverstein & Partners in San Francisco had the business for three years, developing the current tagline, "On the wings of Goodyear." Arnold in Boston has handled Goodyear's estimated $5 million Dunlop brand for three years.



ad blames bush for gas prices

LOS ANGELES The Detroit Project Action Fund last week broke a spot blaming "sweetheart deals" between the Bush administration and oil companies for rising gas prices. The 30-second ad, created by Bill Hillsman of North Woods Advertising in Minneapolis, is running in New York, Los Angeles and Washington, D.C. It shows a woman putting gas in her car as she eyes a series of upwardly spinning numbers. The tagline is, "It's time for an oil change."