Fallon, Sony N.A. Split

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CHICAGO Fallon is no longer handling projects for Sony North America after working with the client for less than a year, the agency confirmed.

The shop had won personal audio projects for the electronics company in June.

“We had a project and we couldn’t come together financially,” said agency chairman Pat Fallon.

Fallon would not elaborate on the specifics of the financial issues. The Publicis Groupe agency in Minneapolis will continue to handle Sony in Europe and projects in Tokyo.





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