Fallon Rounds Out Creative Team With GCD Hires

Fallon has tapped creatives from both coasts to complete its Minneapolis creative roster, part of a series of appointments made by North American creative director David Lubars.

The hires were necessitated by the departures of group creative directors Peter McHugh and Scott Vincent and creative director Bob Moore, all of whom left the agency for jobs with other shops in the last year. In Fallon’s New York office last year, layoffs depleted almost the entire creative staff.

In Minneapolis, Todd Riddle, formerly with Hill Holliday, Connors, Cosmopulos, and Bobby Pearce, who left Fallon to join Goodby, Silverstein & Partners two years ago, were named group creative directors.