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CHICAGO Citibank will break a print campaign touting its new program that protects its credit card holders from identity theft.
The effort, from agency Fallon Minneapolis, will break in December issues of entertainment, lifestyle and business magazines. It complements a television campaign that broke earlier this month promoting the New York bank’s Identity Theft Solutions program.
In the television spots, regular people speak in discordant voices to depict how someone has stolen their identity to make credit card purchases.
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