Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Alamo Rent A Car introduces two anthropomorphic characters, Al and Mo, to advertise its self-service kiosks via a new campaign from Publicis Groupe’s Fallon.
The spots from the Minneapolis agency, which break on March 19, depict a bison, Mo, and a beaver, Al, using the kiosks in an Alamo office. As the bison expresses anxiety about using the kiosks (“My inner instinct tells me to stay with the herd,” Mo says), the beaver quickly gains access to his car.
“Fight
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in