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CHICAGO Fallon’s latest effort touting the vivid color provided by Sony Europe’s Bravia televisions features colored paint shot fireworks-style from cannons in a drab neighborhood in Glasgow, Scotland.
The spot, from the Publicis Groupe agency’s London office, used 70,000 liters of paint and 455 explosive devices over a shoot that took 12 days and required 300 crew members. The amount of pyrotechnics employed to create the 60-second ad was greater than those used during the filming of the invasion of Normandy scene in the film Saving Private Ryan.
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