CHICAGO -- Fallon has laid off 20 employees from its New York office, including its entire creative department save for executive creative director Kevin Roddy, an agency representative said.
The office now has 45 staffers, including president Alison Burns. The layoffs were across all departments, with "less than half" in the creative department, the rep added.
The agency cited reduced client spending, as a reason for the cut, which comes two months after the shop cut 10 staffers. In recent months, the operation has more regularly shared resources with Fallon's headquarters in Minneapolis -- an arrangement that chairman Pat Fallon described as a "collaboration." (Adweek, Nov. 26).