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CHICAGO Fallon is exiting the broadcast media buying business, and will transfer roughly $50 million in such business to Publicis Groupe sister StarLink here at the beginning of next year, according to executives.
The agency, which has offices in Minneapolis and New York, currently handles broadcast buying for clients such as Holiday Inn, Virgin Mobile and Lee, according to North American media director Lisa Seward. The shop will continue to handle media planning and print buying for those clients, Seward said.
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