Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A relationship begun through another client, Miller Brewing, helped Fallon McElligott in Minneapolis secure the $8-10 million account of Weight Watchers Frozen Foods.
Fallon was named agency for the frozen-food line following a review involving at least three other agencies. The low-calorie products will be marketed under a single brand name, “Smart Ones by Weight Watchers,” according to a statement from the Pittsburgh-based division of H.J. Heinz.
The business was previously handled on a project basis by Lowe & Partners/SMS in New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in