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MINNEAPOLIS – Fallon McElligott is considering adding several integrated marketing disciplines to its agency structure and although many Fallon observers said they didn’t think the creatively-focused shop would ever take such a step, they believe it’s necessary given today’s client needs.
Among the disciplines under consideration are public relations, direct marketing, sales promotion and retail advertising. The agency had said in February it would probably add a retail ad unit to handle the special needs of Northwest Airlines.
Agency spokesperson David Sigel denied that the agency is close to announcing a formal structure, but said that the agency is studying which disciplines fit best with the agency’s client needs and how the agency will structure additional divisions.
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