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CEO portraits predominate in a new campaign for Cushman & Wakefield that seeks to show how the commercial real estate company’s services go beyond “the typical bricks-and-mortar transaction.”
The print effort, by Gil lespie in Princeton, N.J., features striking images of the faces of various men and women, most of which were shot by Gregory Heisler, known for his Time cover portraits of people such as Napster’s Shawn Fanning.
One ad shows the eye and nose of a fellow’s inquisitive face by copy that reads, “Increase earnings.
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