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NEW YORK Eyeblaster today introduced an in-stream advertising product that enables Web publishers to serve 15- and 30-second video-based ads before, during and after streaming content.
The product, called the “VideoClip Module,” will allow for the delivery of up to three ads within video content in Flash or Windows Media format.
“We believe that the future of video-based online advertising is tied to video-based online content,” said Gal Trifon, CEO of Eyeblaster, a New York-based company that provides online advertisers and publishers with technology to create, deliver and manage ad formats.
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