Explore Minnesota Changes Shops

CHICAGO Explore Minnesota, the consumer marketing division of the state’s tourism office, has contracted independent agency Clarity Coverdale Fury to handle its $4 million account after a review, according to the shop.

More than 12 agencies initially competed for the account. CCF in Minneapolis beat six other finalists to take home the business.

In addition to the incumbent, MDC Partners’ Colle + McVoy in Minneapolis, the other finalists were Bolin Group, Gabriel deGrood Bendt and Tanaka Advertising, all Minneapolis-based independents; Cuneo Advertising in Bloomington, Minn.;