Experienced With Meatheads | Adweek Experienced With Meatheads | Adweek
Advertisement

Experienced With Meatheads

Advertisement

Staffers at Scharbo & Co. were surprised to see a familiar face on ABC's Joe Millionaire.

It turns out substitute teacher Zora Andrich, who won the "heart" of erstwhile construction worker Evan Marriott (or at least half of the $1 million prize), is on the agency's reel. The Atlanta shop cast her for client LongHorn Steakhouse in September, shortly before Millionaire shooting began.

"She was hired as an extra," says one staffer. "But she was really concerned about getting upgraded to a principal. She wanted to get her [Screen Actors Guild] card."

In the spot, the Big Haired Lady, LongHorn's longtime character, sings and chats her way around a crowded restaurant. If you don't blink, you can see Andrich as one of the happy customers, standing, appropriately enough, next to a handsome, dark-haired man.

The 30-second commercial is airing in a 13-week cycle in markets including Georgia, Ohio, South Carolina, Alabama, Tennessee and Missouri.

Annie Holvey, Andrich's agent, is tight-lipped when asked about her client's previous commercial appearances. "I don't see the importance of distributing her résumé," she tells Shoptalk.

On the budding actress's future in advertising, Holvey says, "For right now, she's too recognizable to be in any ads. It's not what advertisers are wanting at this point."

Now that Andrich and Marriott appear to have gone their separate ways, the pressing question remains: Did acting like she was attracted to the hairy hunk earn her any SAG points?