An Expanding East Of Chicago Pizza Tries TV

Hitchcock Fleming Spots Focus On PB&J Pie, Other Offbeat Items
CHICAGO–East of Chicago Pizza Co. claims that the diversity of its menu is what sets it apart from its larger competitors.
Difference through diversity is a common claim, but consumers will understand what East of Chicago is getting at when they see a new 10-second TV spot for The Peanut Butter and Jelly Pizza. Such an offering may be culinary heresy to pizza purists, but it’s the kind of unusual item that dots the 100-store chain’s menu–along with the more recognizable submarine sandwiches and salads–and gets the spotlight in its first TV advertising.