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ATLANTA-Folio Z has been named agency for ExecuTrain, an information technology training company. Both are Atlanta based.
Sources said billings could range between $5-8 million. Competitive Media Reporting listed 1998 ExecuTrain spending at $526,000.
The account moves to Folio Z after seven years at Atlanta’s Donino, White & Partners. Both sides said changes in the company’s direction and philosophy led to an amicable split.
“From a consumer standpoint, training is becoming very [much a commodity], and competition for technical training has increased substantially,” said Ridge White, partner at Donino.
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