Executive Shift At Levi Another Headache For FCB

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With Agency Relationships in Flux, Dockers to Lose Marketing VP
SAN FRANCISCO–In a move that adds more uncertainty to the advertising plans of Dockers, the division of Levi Strauss & Co. will lose its vice president of marketing this fall.
Richard Hanson, who has worked closely with Dockers agency Foote, Cone & Belding in San Francisco, will become vice president of brand development as of late September, overseeing Levi jeans, Dockers and Slates in Europe, confirmed a representative.




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