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NEW YORK WPP Group said former Young & Rubicam executive Alex Norman would lead the social networking joint venture it set up with LiveWorld.
Norman, 33, will serve as chief executive of LiveWorld-WPP, a joint venture the two companies set up in July. LiveWorld builds social networking applications for clients like eBay, HBO and Mini.
LiveWorld-WPP is intended to bring LiveWorld services, which include creating and moderating message boards, blogs and social networks, to WPP clients and agencies.
Mark
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