Excite Selects OWN&P

Internet media company Excite has selected Odiorne Wilde Narraway & Partners here to handle its 1998 branding campaign.
The Redwood City, Calif.-based client moved the assignment from the incumbent agency, Foote, Cone & Belding, San Francisco, without a formal review.
“We are thrilled to be associated with an entrepreneurial culture that so closely matches ours,” said Wayne Buder, president of OWN&P. “This [is an] opportunity to help cement Excite’s position as one of the leading Internet brands.”
Buder worked on Excite’s account at FCB before leaving the agency a few weeks ago to become a partner at OWN&P.