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SAN FRANCISCO Gardner Geary Coll has won the advertising account of the San Francisco Examiner following a review, the agency said.
GGC defeated two other San Francisco shops, Swirl and Yates Advertising, in the final round of a review that began in early October, said Nicola Golden, vice president of marketing at the newspaper.
“We were impressed with Gardner’s strategic thinking as well as its creative ideas,” Golden said. “We need to be perceived as a viable alternative to the Chronicle by both readers and advertisers, and GGC can help us reach that objective.”
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