Ex-Underground Creative Launches Rooftop

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ATLANTA Bill Harper, former creative director and managing partner at Underground Advertising, has opened a creative agency called Rooftop Communications.

The Baltimore start-up is already working with Delsey Luggage of Elkridge, Md., according to the shop. Rooftop is developing an estimated $800,000 campaign for Delsey that includes print ads and in-store signage.

Rooftop currently has four staff members, and Harper said he hopes to add 10 additional employees throughout 2005. His goal is to grow to a staff of 25 within five years while maintaining the “intimacy of a small firm.”

Harper





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